Trait d’Union – signage

Trait d’Union signage
Cultural and social center
2020, Armentières (France)

Sponsor  Armentières city
Production  Estampe
Photos  ©Polygraphik

Located in a former college of 6000 m², the city brings together many services and welcomes an audience of a great social and generational mix. The challenge was to create the support of users, pupils, employees, volunteers who visit the site every day; to create a reassuring, warm, attractive place. We carried out a global design project integrating the search for a name, visual identity, signage and the design of custom-made reception furniture. The formal choices follow from the site and needs analysis. For a strong identity, the project offers a range of bright colors and curves contrasting with this architecture of the late 60s.

The signage and reception project for the Trait d’Union will be presented in the “Prendre soin” and “Ville collaborative” exhibitions as part of “Lille World  Design Capital 2020”

– See the furniture project –